The Two12 branding proposal visually reflects the energy and spirit of the underground Williamsburg art scene. Images are treated with a Pointillism technique in grey scale. The brand builds on the dynamical graphical language of its’ urban surroundings.
branding strategy, visual identity program, 3D, environmental graphics, web
Constructed like a sketchbook with inset pages at the back for notes or drawings, the brochure is intended as a snapshot of the residences from the artists point of view. Included are a printed interactive map as well as a printed time-lapse map of the neighborhood.
Composed as a photographers portfolio with flicker slideshows reflective of Willamsburg’s dynamism.
Artist David Paul Kay was engaged to create a unique mark on the rooftop. The labyrinth-like pattern galvanizes the graffiti brand spirit which drives the identity.
“Own Your Mark”