Home on the Water. In the Sky. 360 brand development for a glass tower in the historic seaport neighborhood of Manhattan. Superhyve designed and produced a luxurious experience both off-line and on-line for the launch of the Seaport Residences.
branding strategy, visual identity program, 3D, web, environmental graphics
Inspired by nautical ropes and sailor knots, the mark utilizes the O and S of 'One Seaport' in an abstract dialogue reflective of the undulating motion of the sea.
The color palette focuses on deep blue tones with a brass colour accenting the elegance found in nautical language.
The campaign leverages living on the island of Manhattan, where the waterfront and the clty converge. The elements found within the brand are inspired by the communication in between the sky and the river.
Renderings and customized illustrations are juxtaposed emphasizing the craftsmanship of the architecture and interiors. The brochure is bound by wood with a laser-cut binding drawing on a nautical vernacular.
Creative direction of the renderings communicate the contemporary architecture with light and water views as the key attributes.
Home in the Sky. On the Water.