Situated in the heart of the vibrant Upper West Side, The Apsley is an elevated Assisted Living and Memory Care facility that reinvents our notions of a senior lifestyle. At a time when age is truly a state-of-mind, Our approach was one that brought forth The Apsley’s energized community of thinkers and doers engaging in ongoing activity, creativity and inspiration.
branding strategy, visual identity program, environmental graphics, web, photography
-The Campaign
Custom illustrations by Tug Rice celebrate the Apsley residents with scenes and characters grounded in the literary heritage and culture of the iconic Upper West Side. The one-of-a-kind illustrations include representations of Dr. and Mr. Apsley as brand ambassadors.
“A story has no beginning or end; arbitrarily one chooses that moment of experience from which to look back or from which to look ahead.”
- Graham Greene
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