The Swiss campaign features Claudia Schiffer as the visual spokesperson for “So, Du Parc”. The identity communicates the sophistication and exclusiveness of the Du Parc residences via a minimal, grid format with the logo leveraged as boutique pattern.
branding strategy, visual identity program, environmental graphics
The pre-existing mark shifted in scale. Both as a super graphic water mark with a secondary wallpaper pattern approach throughout the identity.
“Live the Life Iconic”