Carolina Yards marks a new home for meaningful connections and memories. A town within a town, the project reframes the future of mixed use at the same time that it reflects the history and generations of its area. A warm Southern intimacy is imbued in every offering here, with public spaces, offices, retail, F&B, culture and recreation rooted in the Triangle’s history of sport, craftsmanship and community.
branding strategy, visual identity program, 3D, web, environmental graphics
“There is no logic that can be superimposed on the city; people make it, and it is to them, not buildings, that we must fit our plans.”
- Jane Jacobs, Urban Theorist