The real-estate project establishes 7 New Addresses and 1 New Neighborhood on the Brooklyn waterfront. The numbers 1-7 are in a customized, serif font inspired by the historic brownstone neighborhood of Cobble Hill. The logotype is counter balanced with a signature, gradient palette reflecting key characteristics of each residence.
branding strategy, visual identity program, 3D, environmental graphics, web
The Perfect Home Grows in Brooklyn
“Live Outside the Curve”
Play Where You Live. Live River Park.
The campaign shifts the lens from the traditional, Brooklyn brownstone landscape to one that emphasizes individuality where everyone can aspire to Live Outside the Curve.